If you look at many businesses today, they try to market their brand in
every possible way. Packaging has, of course, played a crucial role in
communicating a brand name to the final consumers. Businesses are looking to brand
their products with packaging that describes more about the product.

They will indicate who the product best suits and why they should purchase
that specific product and not any other similar goods. Today’s market is quite
saturated with numerous sellers, and that means competition is very stiff.
Sellers are, therefore, always looking for ways to stand out and be unique in
the eyes of the consumer.

It is the reason why producers are packaging goods in different designs to
remain unique and relevant in the market. There has emerged new trends in
packaging this 2020, but the following are the top trends that will take the
market by storm:

1. Detailed Maximalism

Experts have already forecasted an economic recession in 2020. Consumers
are anticipated to look for luxury, extravagance, and opulence in the products
they will be purchasing in 2020. That is technically the reason why we predict
that packaging designs are going to include detailed maximalism. As a consumer,
you should expect to come across intense rich-color designs, attention-grabbing
packaging, and packages that are full of patterned graphics, intricate, and
gorgeous-looking designs. In the face of tough times, people will choose
differentiated products with superb-looking packaging.

It may appear like a move that beats all logical sense. However, for the
experts in packaging, this is a very proactive move. The futuristic and retro
designs can go hand in hand and produce a quality packaging design that will be
desired by many customers.

The retro part means that it will invoke nostalgic and anticipation
feelings. In the next ten to twelve months, you are going to witness designers
applying the gradient trend as a kick-off to create packaging that has both
retro and futuristic design elements. That will be in a bid to come up with
mind-blowing designs that will appear attractive and of great value to the
consumer. In just this year, expect to come across bold gradients, much of neon
colors, and also retro design touches being combined to create unexpected and
unique trendy packaging.

Brands are going to take packaging to a whole new level in 2020. Companies
are going to make use of packaging to tell clients their brand story. Companies
need to leverage storytelling and more so for the commodities that are sold on
online platforms.

That is important because, in online transactions, the customer does not
sample the goods first or even see them physically before buying them.
Therefore, the design of the packaging has to do more convincing than for
physical products. 2020 will see brands step up on their packaging techniques,
and from the same, they will share their intriguing stories, create deeper
connections with the consumers, and pass on great messages from it.

Neatly structured designs are going to take the market by storm in 2020.
This type of satisfying packaging is all courtesy of typography. Texts written
on packaging will be unique with a specific combination of fonts, it will be
separated by lines that will create balanced spaces ensuring easy readability
and appear in an appealing outward appearance to the ultimate consumers.
Designers are going to be consulted to give opinions on the best layouts of
writing texts on the packaging designs. Heavy packaging designs will be full in
the market in 2020 as an upcoming trend in a bid to appeal and appease the
customers.

Related