Memphis, TN and Tampa, FL (October 1, 2019) – Today, the Memphis Grizzlies announced its new mobile
app in partnership with Venuetize, the leading technology platform for smart
space solutions. The Grizzlies’ reconstructed app is designed to focus on three distinct brands – Memphis Grizzlies, FedExForum and Grind
City Media. While the app’s main infrastructure is shared, each brand will have
its own section within the app for an enhanced personalized look and feel, plus
a unique user experience.

“We
wanted to reimagine the app so on a single platform, fans can stay up-to-date
on all things Grizzlies, get the latest content from Grind City Media and keep
track of all the happenings at FedExForum,” said Jason Wexler, Memphis
Grizzlies Team President. “The Grizzlies Mobile App will now not only give fans
easier access to their event tickets, but it also includes interactive features
that allow users to chat directly with Account Executives, preview FedExForum
seats before purchasing, play mobile games and more. We are pleased to bring
Grizz Nation a more seamless, convenient and interactive platform that allows
us to better connect with our fans.”

On event and game days, the Venuetize-powered mobile app will provide a personalized experience for
fans who are at the arena, showing users the most relevant information for
their event. By including app integrations with vendors such as NBA.com, Ticketmaster,
Experience, Arrive, Fanatics, GameChanger MVP, Zappar, Handbid, Olark, Waze, Uber
and Radius Networks, event goers will be able to access features such as live game
stats, tickets, parking, merchandise, augmented reality experiences, bidding on
auctions, and the ability to chat with an account representative. Additional
user engagement includes navigating the arena, RSVPing for events, listening to
player’s Spotify playlists, sharing player cards and much more.

“The Grizzlies wanted to develop a truly
unique mobile experience for their fans,” said Karri Zaremba, Venuetize founder
and COO. “By leveraging the Venuetize platform, they are able to bring to life
their vision of a personalized mobile experience that spans across all of their
brands and properties. In addition, the data and analytics our platform captures
will continuously improve the fan experience and drive greater insights for the
entire organization.”

“This is only the beginning,” said Rolanda Gregory, Memphis Grizzlies Vice President of Marketing.  “We’re taking an iterative approach to rolling out new features
and enhancements.  In 2020, we’ll launch a
new mobile-only loyalty program where fans will be rewarded for engaging with
our respective brands. We are also completing the discovery process for mobile
ordering of food and beverages.  Our goal
is to listen to our fans and incorporate the features that will benefit them
most.”

By leveraging the
powerful mobile-commerce engine that Venuetize has developed, fans will soon be
able to seamlessly make mobile payments, resulting in a better overall fan
experience and providing valuable data back to the organization.  Additionally,
for Season Ticket Members,
the Grizzlies will  provide better
efficiencies in managing their accounts by allowing payment arrangements and
renewal of accounts via the app. Upcoming versions of the app will continue to
improve the mobile experience for Grizzlies’ fans adding even more features and
further integrating the user experience.

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