St. Petersburg, FL – On February 28, 29, & March 1, 2020, central Florida’s premier hot air balloon festival comes to Lakeland for Up Up and Away Florida. Watch the skyline transform into a mix of bright, brilliant colors as hot air balloons launch from the Sun n’ Fun Expo Campus
Up Up and Away Florida will host air balloon pilots from across the country for this three-day festival that will feature picturesque accessions and balloon glows. In addition, the festival will also host tethered balloon rides, kids zone, arts and craft vendors, local eats and treats, beer and mimosa garden, archery tag, flyout and helicopter rides. Live music from award winning guitarist, songwriter, producer, and band leader, Rico Monaco featuring special guest and Billboard Music Award Winner, Tito Puente Jr., will headline each day, with other local acts such as Audio Exchange and the Tracey Coryell Duo.
“Our entertainment is going to be world class.” said Ron Clukey, Executive Director, Up Up and Away Florida “It’s going to be a fun weekend of hot air ballooning aviation and balloon glows with other unique traditions at Sun’ n Fun.”
In addition to the family sound entertainment throughout the weekend, Shania the Aerialist will defy gravity and dance in the air, performing high above the ground and all three days of the event. And don’t miss On Pointe Dance Academy performing a stunning routine on Saturday at the festival. All eyes will be in the sky and on the ground in Lakeland during this community event.
“We’ve received tremendous support from other business and community leaders,” said Chris Antonious, President of Vitae Sports & Entertainment and Managing Director of Up Up and Away Florida. “Lakeland is a special place and we are excited to launch this niche event to create opportunities for local causes.” 
Attendees can also stay onsite for an extended weekend of RV or tent camping at the Sun n’ Fun Campgrounds placing them steps away from the other great attractions we are hosting. 
All media credentials must be requested no later than February 15^th via https://upupandawayflorida.com/media-registration/.
For more information about Up Up and Away Florida, please visit www.upupandawayflorida.com. If you have any questions or would like more information about this press release, please contact info@vitaese.com.
About Up Up and Away Florida:Up Up and Away Florida is a nonprofit 501(c)(3) Hot Air Balloon Festival that is dedicated to producing a family oriented, high quality event that offers other local nonprofits an opportunity to assist in the operations of the Festival. It is an educational and community exposition for the citizens and visitors of Florida which fosters pride, education, growth, and prosperity. 
About Vitae Sports & Entertainment:Vitae Sports & Entertainment is a reimagined sports and entertainment group. Vitae is a partnership service provider built on a belief that sports and events bring out the potential in our communities serving local, regional and national events coast to coast. For more information about us, please visit www.vitaese.com

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